The Cultural Imperative

Our Price : £ 15.99 + postage & packing

Will the tidal waves of globalisation lead us to a bland and uniform cultural landscape dominated by a unified cultural perspective? Will cultural imperialism triumph in the 21st century? Or will the cultural imperative that drives human behaviour through religion, language, geography and history maintain its influence on the human consciousness?

In The Cultural Imperative, Richard D. Lewis explores these questions and proposes his own thesis in this sweeping book that examines the forces that keep us from taking off our “cultural spectacles” and explains how cultural traits are so deeply embedded as to resist the homogenisation predicted by so many others.

He also looks at culture’s effect on cognitive processes, the rise of the Pacific Rim as the 21st century cultural ecology, Americanisation v. Asianisation, possible future cultural alliances and more.

As with his other books, Lewis uses easy-to-understand diagrams throughout to illustrate his concepts and ideas. His original three-category classification of cultures – linear-active, multi-active and reactive – comes to life through his elegant design.

Author: Richard D. Lewis

Length: 338 pages

Weight: 537 grams

Publisher: Intercultural Press

ISBN: 978-1-931930-35-2

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