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The Lewis Model

The Lewis Model* is rooted in Edward T Hall’s concepts of monochronic (attending to one thing at a time) and polychronic (attending to multiple things at the same time) cultures. Richard Lewis expanded these concepts to the broader ones of linear-active and multi-active, then added the new concept of reactive, following a period immersed in Japanese culture.

The purpose has always been to help clients know culture – starting with their own – using the Model, then apply it practically for better global business.

Click below for an introduction to The Lewis Model and CultureActive – our web-based resource.

* Downloadable description in context of other models.

In 2014 ‘culture’ was the most popular word of the year in Merriam Webster’s dictionary

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