The journey begins by exploring your individual cultural preferences. Why not start your discovery now?

The Lewis Model

The Lewis Model* is rooted in Edward T Hall’s concepts of monochronic (attending to one thing at a time) and polychronic (attending to multiple things at the same time) cultures. Richard Lewis expanded these concepts to the broader ones of linear-active and multi-active, then added the new concept of reactive, following a period immersed in Japanese culture.

The purpose has always been to help clients know culture – starting with their own – using the Model, then apply it practically for better global business.

Click below for an introduction to The Lewis Model and CultureActive – our web-based resource.

* Downloadable description in context of other models.

Learning the correct greetings is easy. Embedding knowledge of cultural behaviours is far more involved. But it’s the only path to follow if you want to win in a global economy

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