‘This tentative perception of current and potential future client needs has been most impressive and maybe the most convincing part of the collaboration, distinguishing RLC from other competent vendors in the market’

The Lewis Model

The Lewis Model* is rooted in Edward T Hall’s concepts of monochronic (attending to one thing at a time) and polychronic (attending to multiple things at the same time) cultures. Richard Lewis expanded these concepts to the broader ones of linear-active and multi-active, then added the new concept of reactive, following a period immersed in Japanese culture.

The purpose has always been to help clients know culture – starting with their own – using the Model, then apply it practically for better global business.

Click below for an introduction to The Lewis Model and CultureActive – our web-based resource.

* Downloadable description in context of other models.

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