Video review of Fish Can’t See Water by The Economist

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In focusing on culture (Lewis and Hammerich) are clearly onto something important. You only have to watch Brazilians and Germans playing football to realise that there are profound cultural differences between different groups. “Fish Can’t See Water” is full of interesting insights into modern business. The authors examine the life cycle of companies to demonstrate that cultures have a variety of comparative advantages at different stages of development.


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