‘Richard D. Lewis has developed a rich and powerful tool…A global mindset is imperative for us all’

CultureActive & Cross-Culture Competency Training

Introduction to the Lewis Model
and CultureActive Certification
Training September 14th-15th from 8:30-5:30
Houston Texas at the CZECH Center Museum
in the Museum District


CultureActive Introduction

Video Review 

“Our Team’s” Cultural Awareness

Slide Show

“The successful managers of the 21st century will be the culturally-competent ones…”
Richard D. Lewis, author of business best-seller – When Cultures Collide

“The overwhelming majority of executives surveyed (bordering on 90%) believe that if cross-border communication were to improve at their company, then profit, revenue and market share would all improve as well…. Most companies understand the cost of poor cross-border communication skills of their employees, yet many are not doing enough to address the challenge.”
Competing Across Borders, The Economist Intelligence Unit

“Culture” was the most popular word in Merriam Webster’s dictionary in 2014, and any organization that is pushing frontiers outside the USA – whether through acquisition or organic development – must have felt the pain of ‘that won’t work around here’ syndrome.

The American Way may be fine for the USA, but won’t necessarily work efficiently or effectively in Sao Paulo, Shanghai or Bangalore. This instruction will give you the tools to help your clients, employees and executives become more cross-culturally competent and globally successful.

Richard D. Lewis – the man behind the Lewis Model

Richard D. Lewis is one of the world’s most distinguished cross-cultural management thinkers. He rose from a Northern English working-class background to study at the Sorbonne in Paris and set up one of the world’s largest language schools, then published When Cultures Collide which has sold over 1M copies in 15 languages.

Lewis’ Linear-Active, Multi-Active and Reactive model of culture categorization is the most sensible on the market. Additionally, for his services to Finland, Mr. Lewis has been knighted by Nobel Peace Prize Laureate – President Ahtisaari – for his services to that country.

The Programme

You will learn:

  • Why cultural-competency is essential for business success
  • How the Lewis Model can help your clients or company in the context of both national and organizational cultures
  • How to apply the Lewis Model to communication, meetings, presentations, negotiations, leadership and building trust with individuals and teams

Michael J. Gates from Helsinki Finland – the man to be our guide

The instruction will be led by Michael J. Gates, Vice Chairman of Richard Lewis Communications and Associate Fellow at the UK’s most prestigious business school: Saïd Business School – University of Oxford.

Michael will use pioneering learning techniques, such as the CultureActive interactive web interface – awarded most innovative technology on its launch by the US State Education Dept. Center for International Business Education and Research – and the widely revered, unique Cross-Cultural Dialogue Mat.

You will come away with:

  • A thorough grounding in the Lewis Model – a rubric of cultural competency
  • An understanding of how to use CultureActive and the online interface for coaching, managing and leading – from your own cultural profile
  • Certification as an official CultureActive coach and administrative access to the CultureActive web resource
  • Preferred rates on CultureActive licenses to utilize with your clients and inside your organization

Who should attend?

You should attend if you are:

  • A professional coach with clients who are or will be working globally
  • An HR or Learning and Development professional charged with ensuring profitable global transitions for your organization and staff
  • Considering a future career as a cross-cultural coach or trainer, or adding a global element to other behavioral training you already deliver

Your Investment

£810 / $1,250.00 USD per person
20% discount for multiple attendees per organization.


Let us know you are planning on attending the sessions by completing the reservation form below.  Limited space is available.  If you would like to guarantee your place, please complete your registration and pay for your tickets using the instruction that will be supplied.




    Debe Smith


    For greater insight into the Lewis Model and CultureActive, visit:


    The Czech Center Museum – Houston, Texas

    in The Museum District
    4920 San Jacinto, Houston, TX 77004

    Get Directions



    Bolchover, D. (2012). Competing Across Borders: How Culture And
    Communication Barriers Affect Business. In The Economist, Intelligence Unit. M. Kalantzis, & B. Cope (Eds.). Retrieved August 3, 2015, from http://www.economistinsights.com/countries-trade-investment/analysis/competing-across-borders

    Gates, M. J., Lewis, R. D., Bairatchnyi, I. P., Brown, M., (2009). Use of the Lewis Model to Analyse Multicultural Teams and Improve Performance by the World Bank: A Case Study. In The International Journal of Knowledge, Culture & Change Management. Volume 8, No. 12. A. Sen, & S. Mosavi (Eds.)

    Lewis, R. D. (2006). When Cultures Collide: Leading Across Cultures. (3rd ed., pp. 17, 67, 105, 125, 141.). Finland: Bookwell.

    Suggested Readings

    Hamerich, K., & Lewis, R. D. (2013). Fish Can’t See Water: How National Culture Can Make or Break Your Corporate Strategy. United Kingdom: John Wiley & Sons, Ltd.

    Lewis, R. D. (2003). The Cultural Imperative: Global Trends in the 21st Century. Finland: Intercultural Press, Inc.

    Lewis, R. D. (2008). Cross Cultural Communication: A Visual Approach. (2nd ed.). Hampshire, UK: Transcreen Publications.

    Lewis, R.D. (2012). When Teams Collide: Managing the International Team Successfully. United Kingdom: Nicholas Brealey Publishing.

    “…some of the most dynamic, engaging teaching that I’ve experienced in the past 20 years… Owen Darbishire and Michael Gates have a lot of energy.” Julia Whitcavitch-DeVoy, Professor of Developmental Psychology, Boston College

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