Online Tools

Our web-based Cultural profiling tool at www.CultureActive.com is a unique e-learning development resource.

It has an online Cultural assessment, with questionnaires for profiling your cultural type and knowledge.

Users can learn which cultural environments they are likely to flourish in and how to manage elsewhere.

Analysis features help HR managers quantify training needs and results objectively, and give a rich dimension to international selection.

You can increase competitive advantage (see our relationship with Vestas Wind Systems) in international business through knowledge and understanding acquired online.

Know more about your customers, business partners and foreign subsidiaries or parent company.

CultureActive is used by several leading European and US business schools. Shortly after its launch, it received an award for the most innovative technology at the CIBER Congress on Global Interdependence 2002 hosted by Duke University and the University of North Carolina – click here to read about our cross-cultural collaboration with Duke.

Personal Cultural Profiles

Knowledge of your own cultural profile and that of your team helps you perform more effectively in international dealings – predicting how others will react when negotiating, managing and communicating across cultural boundaries.

See, for example, how a British person who took the assessment compares to the Finns.

How do your cultural traits compare with those of the people you collaborate with or with your clients? Our personal assessment tool will provide the answers.

By consolidating individual profiles, management can be provided with a database of the cultural characteristics of a group or sub-group. See this example regarding differing attitudes to sharing information within a global sales team.

The knowledge can be used individually, for teams and strategically. This can increase your personal and team awareness, develop your skills and lead you to understand and deal with different markets more effectively.

Profiles can also be used to add a cultural dimension to choosing people for the right roles, as part of the selection/recruitment process, and in developing recruitment policy in order to increase diversity – for instance so that you can reflect and respond better to your key markets.

In addition to personal feedback, you get plenty of recommendations and advice on further study and action.

National Cultural Profiles

To assist companies doing business globally we have introduced a unique online resource of National Cultural profiles of around 80 countries from Argentina to Vietnam – with new profiles being added regularly (click for an example).

The profiles provide in-depth cultural knowledge based on the work of Richard D. Lewis. They incorporate his model of cultural classification and the benefit of several decades of cultural research and 1,000s of live seminars.

Around 20,000 interactive profile comparisons on this site provide an invaluable tool for conducting international business. By focusing on the cultural roots of national behaviour we can foresee and calculate how others will react in negotiations.

A working knowledge of the basic traits of other cultures, and, importantly, our own, enables us to make the most of the cultural synergies and challenges of working in a multicultural environment.

These profiles are an invaluable, interactive resource for anyone engaged in international business. They provide insights as to how business behaviour is affected by cultural factors such as core beliefs, sense of values and prevalent communication styles.

They explain how other cultures organise meetings, why they behave as they do, adopt particular stances, come to typical sticking points, expect certain outcomes, draw certain conclusions which may seem strange to us.

We have expanded Richard Lewis Communications' presence on LinkedIn to include a wider range of services including: Cross-Culture, Presentation Skills, Riversdown House, Negotiation Skills, Meeting Skills, and Academic /...

10/01/2012

› Read More »

Riversdown House brochure in various languages

Our new brochure has now been translated into the following languages: Arabic, Chinese, French, German, Italian, Russian and Spanish. All the translations are available to download at

05/12/2011

› Read More »

Leaders

Leaders are like eagles; they don't flock, you find them one at a time.

› Read More »

Kolik jazyků umíš, tolikrát jsi člověkem

A philosophically interesting Czech proverb meaning, roughly: "One...

› Read More »

Our award winning e-learning site is relaunched with over 150 new features and enhancements

Based on the Lewis Model of Culture, the new 'integrated' site features dramatic improvements in navigation, as well as a huge number of new features, both for end-users and trainers. As a bonus, the assessments are now available in German and Japanese, with more languages to follow!