Licensed Partner Programmes

Become a Lewis Model Cultural Trainer – a 2.5 day course

The Lewis Model of Culture – as described in Richard Lewis’s business classics “When Cultures Collide”, “The Cultural Imperative” and “Cross-Cultural Communication: A Visual Approach” – is probably the world’s leading practical approach to improving cultural competence in business.

Dozens of organisations such as Nokia, the World Bank, Michelin, Rolls-Royce, Microsoft, Unilever and the Finnish and Swedish governments have benefited over the past 20 years from training based on Richard Lewis’ theories. Business schools including Duke Fuqua in the USA (whose Corporate Education has been rated No. 1 in the world for the past 6 years by the Financial Times), and the Saïd Business School at the University of Oxford, have made the model central to various teaching programmes and – in the case of Duke – the basis for all its US government-sponsored cross-cultural research. Wharton and the London School of Business have also used the Lewis Model in their programmes.

Demand to become a certified cross-cultural trainer in the Lewis Method has increased over the past few years. Many people have contacted us to work under licence as cultural trainers, and we have run a number of courses annually, resulting in a licensed partnership for successful participants.

Who is it for?

The training is suitable for:

Cultural trainers who would like to adopt a more structured approach
Behavioural skills trainers who wish to add a cultural element to other training – e.g. in presentation, negotiation and leadership
In-company trainers in organisations who wish to give cross-cultural training to very large numbers
Business language trainers who want to add more depth to their courses
HR and training managers who would like a deeper insight into what cross-cultural training is about

What does it involve?

The training lasts 2.5 days and is held at at Riversdown House in England (see www.crossculture.com/riversdown). There are programmes throughout the year.

During your stay, you will get:

An introduction to the Lewis Model, and a typical general workshop as delivered to clients
An overview of our library of materials, which will be available to you after the training
Insights into how to apply the Method to your own contexts
Examples of different types of training – e.g. culture-specific and function-specific
A demonstration of our CultureActive web tool and how it can be used in training (preceded by the chance to do your own cross-cultural assessment before the course)
Advice on course design and on exercises for making training interactive
An overview of promotional material
The chance to meet individually to discuss a Licensed Partner agreement
The opportunity to meet and learn from your peers from around the world

What are the benefits?

By the end of the training, you will have all the tools and techniques to be able to run at least a half day general cross-cultural workshop. Your readiness can also be boosted by the opportunity to attend a real upcoming training session by a Richard Lewis Communication trainer, dependent on the client’s permission for the particular session/s convenient for you.

Should you wish to be certified to run longer or more specific workshops there are more advanced programmes that you can attend at a later date.

For participants who sign a Licensed Partner contract, there will be a whole library of training and marketing materials available, live support and the chance to purchase CultureActive licenses for re-sale at a very favourable price.

What's included?

All training, course materials, your CultureActive assessment, books by Richard Lewis, airport transfers (Heathrow, Gatwick, Bournemouth or Southampton), accommodation and meals.

What next?

For information about course dates and a more detailed programme, please email us at michael.gates@rlcglobal.com

We have expanded Richard Lewis Communications' presence on LinkedIn to include a wider range of services including: Cross-Culture, Presentation Skills, Riversdown House, Negotiation Skills, Meeting Skills, and Academic /...

10/01/2012

› Read More »

Riversdown House brochure in various languages

Our new brochure has now been translated into the following languages: Arabic, Chinese, French, German, Italian, Russian and Spanish. All the translations are available to download at

05/12/2011

› Read More »

England & the USA

England and the USA are two countries separated by the same language.

› Read More »

Zhou Enlai

Zhou Enlai, Premier of the People's Republic of China from 1949 until his death in January 1976, was once asked for his...

› Read More »

Our award winning e-learning site is relaunched with over 150 new features and enhancements

Based on the Lewis Model of Culture, the new 'integrated' site features dramatic improvements in navigation, as well as a huge number of new features, both for end-users and trainers. As a bonus, the assessments are now available in German and Japanese, with more languages to follow!