Introduction to Cross-Culture

In your own culture, you instinctively know if you got your message across successfully. Can you read other cultures as well? Do they think and react the same way you do?

Cultural behaviour is not something willy-nilly, accidental or whimsical. On the contrary, it is the end product of millennia of collected wisdom, filtered and passed down through hundreds of generations and translated into hardened, undiscussable core beliefs, values, notions and persistent action patterns. As such, a culture cannot be depicted satisfactorily at random or evaluated according to impressions or recent observations. It is a largely finite, predictable and enduring phenomenon – the essential key to survival for a nation or cultural group.

The purpose of a model for cultural behaviour is to formalise the study, beginning with an analysis of the genetic and environmental background and writing a blueprint for the subsequent historical development.

In a world of rapidly globalising business, Internet electronic proximity and politico-economic association (EU, NAFTA, ASEAN, etc.) the ability to interact successfully with foreign partners in the spheres of commercial activity, diplomatic intercourse and scientific interchange is seen as increasingly essential and desirable.

Sample contents:

The growing importance of intercultural factors in world business and politics
Myths, assumptions and facts about influences on human behaviour
Convergence and divergence in world behavioural trends
Human Mental Programming – Values and Attitudes
Cultural categories
Life within horizons – widening one’s world view
Communication patterns: speech styles and listening habits
Audience expectations around the world
Diverse Presentation styles
Leadership styles – motivation
The Language of Management
Concepts of Space and Time

All our programmes are based on an in-depth discussion with you, and this description is just an indication. If you would like to talk to us about your needs and get a detailed draft synopsis, please click here.

Train the trainer course on the Lewis Model & CultureActive
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