Introduction to Cross-Culture
In your own culture, you instinctively know if you got your message across successfully. Can you read other cultures as well? Do they think and react the same way you do?
Cultural behaviour is not something willy-nilly, accidental or whimsical. On the contrary, it is the end product of millennia of collected wisdom, filtered and passed down through hundreds of generations and translated into hardened, undiscussable core beliefs, values, notions and persistent action patterns. As such, a culture cannot be depicted satisfactorily at random or evaluated according to impressions or recent observations. It is a largely finite, predictable and enduring phenomenon – the essential key to survival for a nation or cultural group.
The purpose of a model for cultural behaviour is to formalise the study, beginning with an analysis of the genetic and environmental background and writing a blueprint for the subsequent historical development.
In a world of rapidly globalising business, Internet electronic proximity and politico-economic association (EU, NAFTA, ASEAN, etc.) the ability to interact successfully with foreign partners in the spheres of commercial activity, diplomatic intercourse and scientific interchange is seen as increasingly essential and desirable.
- The growing importance of intercultural factors in world business and politics
- Myths, assumptions and facts about influences on human behaviour
- Convergence and divergence in world behavioural trends
- Human Mental Programming – Values and Attitudes
- Cultural categories
- Life within horizons – widening one’s world view
- Communication patterns: speech styles and listening habits
- Audience expectations around the world
- Diverse Presentation styles
- Leadership styles – motivation
- The Language of Management
- Concepts of Space and Time
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